Crypto mogul Justin Sun is making headlines again. This time, he’s spending another $100 million on the $TRUMP memecoin, doubling his investment in the controversial token tied to President Donald Trump.
Sun, the founder of the TRON blockchain, revealed the news on X (formerly Twitter). He also said that the $TRUMP token will soon be available for trading on the TRON network.
“$TRUMP on TRON is the currency of #MAGA,” he posted.
Political Memecoins Surge Despite Volatility
The $TRUMP token was launched in January and quickly became the centerpiece of Trump’s growing crypto empire. About 80% of the token is controlled by the Trump Organization and affiliated entities.
Although the token started with a staggering $15 billion market cap, it has since dropped to around $2 billion. Despite the drop, it continues to generate big money.
Thanks to a transaction fee built into the coin’s code, every trade routes funds directly to wallets linked to the creators. According to Chainalysis, more than $324 million in trading revenue was collected between January and April.
Meanwhile, the $MELANIA token, a complementary memecoin named after Melania Trump, has crashed by over 90% since its debut. It now sits at a market cap of less than $141 million.
Justin Sun: A Mega Whale in Trump’s Crypto Empire
Justin Sun has quickly become a top whale in the MAGA-crypto world. Earlier this year, he invested $75 million in WLFI, a token by World Liberty Financial, where 75% of profits reportedly go to the Trump family.
He also won a contest for top $TRUMP holders, which boosted his influence further in the Trump-aligned crypto scene.
At the same time, Sun is dealing with a civil fraud case brought by the U.S. Securities and Exchange Commission (SEC). However, recent court documents show that he’s in talks with the SEC to resolve the case.
Sun’s Ties to Trump-Linked Wall Street Firms
Now, Sun is making his way into U.S. public markets via a reverse merger with SRM Entertainment, a toy supplier. SRM is backed by Dominari Securities, an investment bank tied to Trump’s inner circle.
Notably, Donald Trump Jr. and Eric Trump joined Dominari Holdings’ advisory board earlier this year. Soon after, the firm’s stock price spiked.
What It All Means
Justin Sun’s latest move highlights how deeply Trump-related tokens are embedded in the crypto market. Political memecoins are volatile but profitable, and big names like Sun are not hesitating to cash in.
Whether this is just hype or a long-term shift remains to be seen. But one thing is clear: crypto, politics, and profit are now deeply linked—and Justin Sun is leading the charge.
